Topgolf Entertainment Group is a technology-enabled global sports and entertainment community that connects people in meaningful ways through the experiences we create, the innovation we champion, and the good that we do. What started as a simple idea to enhance the game of golf has grown into a movement where people from all walks of life connect at the intersection of technology and sports entertainment. Topgolf Entertainment Group's family of brands includes Topgolf venues, Lounge by Topgolf, Toptracer, Toptracer Range, Topgolf Swing Suite, Topgolf Studios, Topgolf Live and World Golf Tour (WGT) by Topgolf.
YuChiang Cheng - President
YuChiang Cheng joins Topgolf Media as president following Topgolf Entertainment Group’s successful acquisition of World Golf Tour (WGT), the world’s largest golf website and mobile golf game, which he co-founded in 2006. At Topgolf Media, YuChiang and his team tap their gaming, entertainment and tech expertise to create meaningful, shared digital
moments for the Topgolf community. Through the use of technology, Topgolf Media further enhances in-venue golf games, apps and virtual experiences. In addition, the company supports the Topgolf experience with strategic partnerships, sponsorships and digital content.
Under YuChiang’s leadership, WGT grew from zero to 14 million players, bringing console-quality graphics to web and mobile platforms. WGT was one of the first U.S. games to leverage free-to-play in-app purchases and in-game native advertising. Prior to WGT, YuChiang served on the executive team of WagerWorks (NYSE: IGT) as vice president of corporate development and product marketing. While at WagerWorks, he helped launch online gaming favorites Virgin Games, World Poker Tour and Hard Rock Casino before the company was acquired by IGT in 2005.
YuChiang graduated with a Bachelor of Arts degree from Colorado College. He lives in Silicon Valley and, when not playing golf, you’ll find him restoring classic cars, playing hockey and wrestling his dogs.
Craig Kessler - Chief Operating Officer
Craig Kessler serves as Chief Operating Officer for Topgolf U.S. venues and Lounge by Topgolf. As COO, Craig is responsible for the US venue business p&l. This includes leading the innovation pipeline for venue growth, revenue programming, menu design, and day-to-day operations for food & beverage, the guest experience, retail, and
Craig joined Topgolf in 2016 following a successful career in the global finance industry. At the time Craig joined Topgolf, the company had ~6,000 Associates and 14 venues. Since then, Topgolf has grown to more than 55 US venues with more than 20,000 Associates. Along the way, Craig has played a crucial role in shaping the deeply caring and edgy Topgolf culture, inspired by the idea of Creating Moments That Matter For Everyone.
Craig began his career with McKinsey & Company before moving into an operating partner role with the private equity firm KKR. Most recently, Craig worked for Providence Equity Partners in New York, where he provided strategic business counsel to media and education companies.
Craig is a graduate of Georgetown University and earned his MBA from Harvard Business School. Along with being an avid sports enthusiast, one of his most unique life experiences includes arguing a case on “Judge Judy.” Craig lives in Dallas with his wife Nicole and their three sons.